Here are just some of the facts of advertising to your target audience via a mobile phone App:
App advertising forms a growing proportion of the ad market.
Mobile continues to be the backbone of online advertising and mobile apps is where the bulk of traction takes place today In such a complicated environment it's crucial for brands to factor in upcoming trends in in-app advertising into their growth strategy.
The shift of digital advertising budgets from mobile web to mobile apps will continue.
In 2020, we have seen a larger share of mobile advertising budgets shift towards mobile app inventory versus the mobile web, which is indicative of where consumers are spending time on their Smartphone's and devices.
Mobile advertising has driven to 75% of all digital ad spend in 2018. A large percentage of this is likely to go towards in-app ads - currently the fastest growing form of mobile advertising.
Apps can offer a unique opportunity for marketers to reach users at times when other marketing channels can't. This is largely because apps are used consistently and frequently throughout the day, often in moments when users are unable to consume other media, or in moments of down-time. For example, as soon as people wake up, on the commute to and from work, or during meal-times.
In comparison to the mobile web, where browsing and usage might be more infrequent, app usage can often be a daily habit, meaning ads are more likely to reach and engage an already-invested audience.
Recent research in-app ads are effective for driving action. One of the main reasons for this is because ads in apps are more memorable than on other channels.
People are more positive towards brands in general who advertise on apps. Those who were exposed via an app were more likely to say that they felt 'good' or 'very good' about the brand in question, versus those exposed via a PC or laptop.